Innovative Packaging Solutions For Your Business

Why Is Packaging So Important?

Packaging functions as a protective barrier and a source of information for the product. It also increases shelf life, simplifies shipping and storage, and helps your product stand out to customers. Because of the crucial roles it plays throughout the product lifecycle, packaging must be carefully chosen to ensure your brand’s success.

Here you’ll learn what to consider when choosing a packaging type, as well as the different packaging options available.

What to Consider When Picking Your Packaging

Does It Need to Be Customizable?

Your brand and product are unique, and your packaging should reflect that. Packaging should be accessible and eye-catching, evoking the emotions you want customers to feel. This is especially important for cosmetic brands.

Also consider the unboxing or opening experience. The packaging should be protective yet provide easy access to the product, such as with connected packaging. Needlessly complicated packaging can reduce the excitement of opening a product.

Safety Concerns

In general, packaging should be able to protect against light, movement, extreme temperatures, and moisture so that the customer receives a product that is not contaminated or otherwise ruined. This is especially crucial for pharmaceutical, food, and beverage products.

Contamination may occur during any stage of the supply chain, and recalls can hurt your brand’s reputation and budget. Inappropriate or insufficient packaging can compromise a pharmaceutical product’s effectiveness or cause adverse reactions. Manufacturers must ensure that all processing and packaging materials that contact food or pharmaceutical products comply with FDA regulations.

Transportation & Storage

Depending on your specific product, consider what packaging types are required for it to keep fresh, protected, and attractive throughout the product lifecycle. This includes how to keep the product fresh even after the consumer opens the packaging.

Eco-Friendly or Recyclable Materials

As sustainability becomes an increasingly important business consideration, product packaging should follow suit. Choose sustainable packaging materials that function well, minimize resource consumption, and are responsibly sourced. They should also maximize opportunities for recovery, reuse, and recycling. If possible, also select a packaging provider that offers alternative energy sources and energy-efficient machinery.

Cost

Depending on the visual or durability requirements of your product or industry, some packaging options can be expensive. Sustainable packaging materials can also increase prices. However, paperboard is a cost-effective, sustainable alternative to plastic packaging, which often comes with high upfront tooling costs. Paperboard is also highly customizable for specialty packaging needs.

What Types of Packaging Are Available?

Working with ELIS Packaging Solutions for your packaging needs gives you customization options that will attract new and existing customers alike. Here are the packaging options we offer:

• Design assistance. We offer complete packaging design services, which include graphic and foil design as well as display options. We also provide heat-stamped and embossed lot codes.
• Flexible packaging. Flexible packaging can conform to products of any shape, reducing material costs and overall shipping weight. Our options are available in various finishes, materials, and designs for liquid and solid products.
• Powder packaging. Powder packaging options include sachets, packets, pouches, and stick packs.
• Sample-size packaging. This option is ideal for “try it before you buy it” promotions.
• Side seal pouches. Available with three or four side seals, side seal pouches are most often used for single-use products.
• Single-use sachets or packets. These packaging options offer convenience and portability, especially for travel.
• Stand-up pouches and bags. These are ideal for storage, display, and transport, commonly replacing rigid storage containers.
• Stick packs. Long and skinny, stick packs are the ideal packaging for pharmaceutical, travel, powdered, or single-serve products.

Contact ELIS Packaging Solutions Today

Innovative packaging solutions can make your product stand out among the competition while preserving product integrity. ELIS Packaging Solutions specializes in sample packaging services for food and non-food items alike. We have the expertise and equipment to deliver high-quality, compliant packaged products to support your brand’s success.

For sustainable, affordable, and customizable packaging solutions for your products, contact us today.